Drive Operational Efficiency
Reduce time wasted manually mapping accounts between G2 and Salesforce.
Resources
Collections
- LeanData Integration
Categories
- ABM
- Enrichment
- Intent
Create more accurate lead-to-account matching and routing by integrating LeanData and the G2 Connector App for Salesforce.
G2 is the world’s largest and most trusted tech marketplace, helping 60 million every year make smarket software decisions based on authentic peer reviews. People can discover, review, and manage the software they need to reach their potential.
LeanData and G2
LeanData and G2 integrate to deliver actionable insights based on key prospect & customer intent data. Accurately match G2 Buyer Intent data to the correct Lead, Contact, or Account in Salesforce, and leverage this context to orchestrate the right sales and marketing activities at the right time.
- G2 uncovers companies researching your product, category or competitor.
- LeanData automatically matches the G2 company to your Salesforce account — with up to a 95% match rate.
- G2 intent data is immediately synced to the correct Salesforce account.
- LeanData routing customers can then automatically trigger sales or marketing activity based on intent insights.
Explore the Integration Guide to learn more
Use Cases
Improve Sales Productivity and Prioritization
Enable sales with a targeted, intent-based account list that are active in the market.
Align Account-Based Strategies
Deploy strategic engagements from sales and marketing based on intent activity.