Dun & Bradstreet provides the verified commercial identity foundation for enterprises to deploy AI at scale. The company originated the D-U-N-S® Number in 1963, now the global standard for identifying commercial entities. The D&B Commercial Graph™ structures and connects business identity consistently across systems, enabling AI to operate on accurate, validated data. Since 1841, businesses of every size have relied on Dun & Bradstreet to navigate change and accelerate growth.
Dun & Bradstreet knows how the world's companies connect to each other. LeanData decides who acts on that information, when, and what happens next. Together they turn a corporate family tree from a research exercise into something your team can work in Salesforce.
LeanData Account Hierarchies, enriched with Dun & Bradstreet, give revenue teams one dynamic view of the corporate family inside Salesforce. Layering D&B linkage onto the hierarchy reveals a more complete tree, including entities that have no Salesforce record yet. Reps and admins can create those accounts in a click, pre-populated with the D-U-N-S Number, global-ultimate linkage, and firmographics. Sales can then work untapped subsidiaries and parents, and marketing can speak to each entity based on where it sits in the structure.
Inside LeanData FlowBuilder, the Account Hierarchy Match Node brings that same structure into your routing logic. It retrieves hierarchy members so flows can reference them, which means assignment, record updates, and notifications follow real corporate relationships instead of a single flat account record.
A rep opens an account and sees the visual hierarchy powered by D&B linkage: the parent that controls the budget, the regional subsidiaries, the sibling divisions. Entities missing from Salesforce appear alongside the ones already there, and adding one takes a single click.
Your team closed one division of a global manufacturer. The hierarchy shows the rest of the family, which turns whitespace, upsell, and cross-sell into an account plan you can build deliberately, and the same corporate structure informs how territories get assigned and campaigns get segmented.
FlowBuilder’s Account Hierarchy Match Node retrieves the members of an account family and makes them referenceable in your routing logic. Assignment, record updates, and notifications follow how accounts relate, so ownership and engagement stay consistent across the structure.