Groove

Groove is a market-leading sales engagement platform that enables sales leaders to execute their strategy in a smart, adaptive way. With Groove, revenue leaders can use AI-assisted selling and automation to drive greater efficiency and effectiveness across the customer lifecycle.

Upon lead record assignment from LeanData, SDRs previously added records manually into Groove Flows.  LeanData’s new integration with Groove allows a user to route a prospect to the right rep with the appropriate context and then immediately queue the prospect for automated engagement. 

With simple drag-and-drop nodes revenue teams can instantly route, assign and segment records to the right rep and then push those updated records into Groove Flows all in one place. This makes the day-to-day activities of reps more organized, systematic, and measurable.

By enabling immediate outbound engagement, sales teams can strengthen prospect engagement, improve time-to-revenue, and increase prospect conversion rates.